12

warming the fryer

$DOZEN — a box of twelve donuts

WHO THOUGHT BUYING A DOZEN COULD MAKE YOU RICH?

12 donuts. questionable financial decisions.

DOZEN

good things come in dozens

go ahead, poke a donut.

THE MARKET IS A BOX OF DONUTS.

$DOZEN12 DONUTS$DNUT

$DOZEN is the internet's financial interpretation of a dozen donuts. Its corporate cousin already has a ticker. We figured we should too.

OUR BUSINESS MODEL

BUY DONUTS
GET DOZEN
GET $DOZEN
???
PROFIT

We stopped doing the math after “dozen.” The spreadsheet is mostly sprinkles.

THE RECEIPT

Donuts
12
$DOZEN
1
Good decisions
0
GET YOUR DOZEN →Carefully review the receipt